SEO stands for Search Engine Optimization. (It can optimize for any search engine like Google, Bing, Yahoo, DuckDuckGo, Yandex etc.)
PPC stands for Pay Per Click
SEO (Search Engine Optimization) vs PPC (Pay Per Click)
SEO vs PPC 2024
SEO Goal is to Rank a Website URL on the Top 10 Positions in Google Search Engine.
PPC Goal is to rank on Top 4 or Bottom 3 Positions in Google Search
Traffic by SEO is completely Free
PPC we have to pay for every click
SEO results are slow
PPC results are fast
SEO profitable in long term
PPC is profitable in short term
SEO results are not guaranteed
PPC results are guaranteed
SEO have a higher conversion rate
PPC will have lower conversion rate
SEO build brand authority for the company
PPC will build brand awareness
New Project Highly Recommended to take PPC. In the long run you have to go for SEO.
Any project you have both SEO and PPC will bring you the best results.