Major Difference Between SEO (Search Engine Optimization) vs PPC (Pay Per Click)

SEO stands for Search Engine Optimization. (It can optimize for any search engine like Google, Bing, Yahoo, DuckDuckGo, Yandex etc.)

PPC stands for Pay Per Click

SEO (Search Engine Optimization) vs PPC (Pay Per Click)

SEO vs PPC 2024

SEO Goal is to Rank a Website URL on the Top 10 Positions in Google Search Engine.

PPC Goal is to rank on Top 4 or Bottom 3 Positions in Google Search

Traffic by SEO is completely Free

PPC we have to pay for every click

SEO results are slow

PPC results are fast

SEO profitable in long term

PPC is profitable in short term

SEO results are not guaranteed

PPC results are guaranteed

SEO have a higher conversion rate

PPC will have lower conversion rate

SEO build brand authority for the company

PPC will build brand awareness

New Project Highly Recommended to take PPC. In the long run you have to go for SEO.

Any project you have both SEO and PPC will bring you the best results.

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